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Synopsis
The current ride-hailing business model is broken. Drivers are unhappy, users struggle to get a cab, and prices have gone way up north. Can a new business model electrify the sector?
The question is simple. What can save the ride-hailing business in India?Since the pandemic, ride-hailing in India has become an intensely stressful and expensive experience, not just for riders but drivers as well. The business models of Uber and Ola have gone for a toss, and there is a sense that the sector, which was fuelled by hype and billions in funding, has gone backwards in these last couple of years. The one proverbial light at the end
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