News Services

Oyo hotels in Ayodhya: Driven by surge in Ayodhya, Oyo to open 400 new properties in major spiritual hotspots


Budget hospitality chain Oyo said on Monday it plans to launch 400 new properties in major spiritual hotspots of the country, fuelled by a surge in domestic travel and rising interest in spiritual tourism.

Oyo said it is gearing up to launch 400 properties in popular destinations such as Ayodhya, Puri, Shirdi, Varanasi, Amritsar, Tirupati, Haridwar, Katra-Vaishno Devi, and the Char Dham route by the end of this year.

The company said the move comes in response to a 350% increase in searches for Ayodhya on the Oyo platform over the past year, driven by the upcoming opening of the Ram Mandir on January 22.

Oyo said Ayodhya has consistently held the top position in searches on the Oyo app over the past year. On new year’s eve, the city witnessed a 70% surge in Oyo app users, surpassing popular leisure destinations such as Goa at 50% and Nainital at 60%.

The company had announced last year that to cater to the influx of pilgrims in Ayodhya, it had launched 50 homestays, offering a total of approximately 1,000 rooms.

Oyo said these properties are ‘strategically’ situated near key landmarks, providing easy access to prominent religious sites and tourist attractions.Oyo told ET on Sunday that it was expecting these rooms to sell out soon considering the huge uptick in demand for the destination.Oyo has partnered with the Ayodhya Development Authority and the Uttar Pradesh State Tourism Development Corporation for these homestays.

Ritesh Agarwal, founder and group CEO Oyo said spiritual tourism in India is on the precipice of a monumental surge, poised to be one of the biggest growth drivers for the industry in the coming five years.

“The opening of the Ram Mandir in Ayodhya stands as a testament to this, and witnessing the excitement firsthand as I join in the grand ceremony will be truly humbling. This renewed fervour for spiritual journeys extends far beyond Ayodhya, with destinations like Puri, Shirdi, and Varanasi experiencing similar excitement,” he said.

“By offering comfortable and affordable accommodation options across these sacred sites, we aim to ensure every spiritual journey finds a welcoming haven, allowing pilgrims to fully immerse themselves in the transformative power of religion and spirituality,” he added.


Source link