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Proxy dealers, cold calls: Getting a Maruti Brezza delivered has hurdles beyond a long waiting

The managing director and chief executive officer of Maruti Suzuki India Limited (MSIL) Hisashi Takeuchi (L) and senior executive director for marketing and sales of MSIL, Shashank Srivastava pose with the new Brezza during its launch.


Why does a grey market tend to develop around a car that has a high waiting period? While Maruti says it has taken all the necessary measures to oust the middlemen and out-of-turn deliveries, there are consumer complaints about unsavoury market elements asking for extra money for a faster delivery.

Vikram Guleria (name changed on request) had booked a Maruti Suzuki Brezza smart hybrid LXI with a Gurugram dealership on September 30, 2022. He wanted it before his wedding in January 2023. The booking receipt did mention a waiting period of 24-26 weeks. However, the dealer assured that he would try and deliver the car by the marriage day. The wedding took place as planned but the car didn’t come. The six-month waiting period also expired. In

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