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Q-commerce, food delivery cos customise to deliver spiritual bliss, ET Retail


New Delhi: Food delivery and quick commerce companies have customised their applications to push items of religious ceremonies on account of the Ram Mandir Pran Pratishtha ceremony in Ayodhya today.

Devotees nationwide are celebrating the inauguration of the Ram Mandir from their homes leading to a jump in demand for pooja samagri, decoration items, diyas, sweets, and vegetarian food.

Q-commerce majors Zepto, Swiggy Instamart and Blinkit have added categories such as ‘Ram Mandir Inauguration’, ‘Light Up Your Pooja Corner’, and ‘Light Up & Celebrate’ on their respective applications to lure customers.

“10-minute delivery is becoming a staple during religious events! Zepto is currently seeing a 6X spike in Pooja flowers, Diyas, Desi ghee and more, and our team is working extra hard to fulfill this surge and delight customers on this special day,” said Aadit Palicha, co-founder and CEO, Zepto.

Earlier in the day, Palicha took LinkedIn to share that the company saw a 6X jump in orders today for pooja flowers during the first 150 minutes of the day as compared to any other normal Monday.

Following the footsteps of q-commerce players, food delivery platforms such as Zomato and Swiggy have put up banners for ‘Pure Veg Food Delights’ to cater to the expected surge in vegetarian food orders to celebrate the auspicious occasion.

  • Published On Jan 22, 2024 at 06:35 PM IST

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