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Quick commerce, gifting companies blossom on rose day, Retail News, ET Retail


New Delhi: Witnessing a bumper start to the Valetine’s week, quick commerce and gifting companies reported a double-digit jump in orders for roses on Februrary 7, on occasion of Rose Day.

Blinkit’s founder Albinder Dhindsa took to social platform X and said that the company had surpassed its previous year’s sales of roses before noon.

Later in the day he shared that the company was selling 108 bouquets per minute.

Similarly, a Swiggy Instamart spokesperson told ETRetail that the company stocked up more than 1.5 million roses and witnessed up to 25 per cent more orders in the early hours of Rose Day.

“The orders peaked around 11 am with around 251 roses ordered per minute,” the spokesperson said adding that Delhi ordered the most roses this year as compared to last year, when Bangalore emerged as the leader by ordering 1 in every 5 roses.

Zepto, comparing sales to a normal wednesday, saw a 15-fold jump in rose sales on Februrary 7, said Aadit Palicha, co-founder and CEO, Zepto in a LinkedIn post.

“Exciting week ahead – team is in stock-up mode on Chocolates and Gifts now,” he said.

Talking to ETRetail, Meeta Gutgutia, co-founder and creative director, FNP said that approximately 50-60 per cent of the total number of roses gifted throughout the year occur during the Valentine’s week. Almost 60-70 per cent of sale is that of Red Roses.

Sharing an analysis during the first half of the day, she said, “For Rose Day India has already gifted over 6,000 stems and bouquets a number which will only increase leading up to V Day.”

She added that in 2023 Mumbai led with maximum gifting of flowers followed by Chandigarh, Delhi and Pune and the company is noticing a similar trend this year.

Online gift delivery company IGP’s founder and CEO, Tarun Joshi said that the platform witnessed a remarkable surge in demand for flowers and roses on its website, with a 20 times increase in orders.

Last week the company launched its 30 minute instant delivery service for over 250 SKUs across 2,000 pin codes.

E-commerce giant Flipkart too launched 3-hour fresh flower delivery service (between 9:00 AM and 6:00 PM daily) across 450 plus pin codes.

“In the run up to February this year, there has been a surge in demand for fresh flowers on Flipkart,” the company said in a press note.

The service was launched cities including Bangalore, Chandigarh, Faridabad, Gurugram, Hyderabad, Jaipur, Lucknow, Mumbai, New Delhi, Noida and Patna.

  • Published On Feb 8, 2024 at 08:16 AM IST

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