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Reliance-owned Hamleys opens Milan store with Italian franchise partner GP


Reliance Brands-owned Hamleys has opened its first exclusive retail store in Italy, in collaboration with franchisee GIOCHI PREZIOSI S.P.A (GP). GP holds the exclusive rights to operate Hamleys outlets throughout Italy.

“The finest toy shop in the world is all set to bring its theatrical magic to Italy! We are excited to spread smiles with our expansion and are proud to partner with the Giochi Preziosi Group (GP Group),” said Sumeet Yadav, CEO, Hamleys Global.

Yadav said the company expects to establish itself as a focal point within the bustling shopping and tourist hotspot of Corso Vittorio Emanuele II, Milan.

Located in the heart of Milan, on the renowned Corso Vittorio Emanuele II, a vibrant avenue neighboring the historic cathedrals of Piazza del Duomo and Piazza San Babila, this store inauguration will be swiftly followed by the grand unveiling of a flagship store in Rome.
Spanning 13,300 square feet, the flagship Milan store boasts two levels and a striking red and white interior that vividly encapsulates the enchanting world of Hamleys.

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In 2019, Reliance Brands, a subsidiary of Reliance Industries, successfully acquired the British toy retailer Hamleys for GBP 67.96 million (approximately Rs 620 crore then) in an all-cash transaction.Established in London in 1760, Hamleys stands as one of the world’s oldest toy retailers, having changed ownership several times over the years.Hamleys continues its expansion into new markets, most notably the Balkans, with its inaugural stores in Albania and Kosovo, while also extending its presence in existing regions like India and the Middle East with a new store in Qatar.

Going beyond the iconic London toy emporium, Hamleys, as a global brand, currently operates in 15 countries, with 191 stores across the UK, India, UAE, China, Malaysia, Mexico, and other nations.

“Giochi Preziosi is extremely delighted with the conclusion of the exclusive franchising agreement with the iconic Hamleys brand and is very excited with the launch of the first store in Milan and looking forward to the upcoming projects lined up and to continue with the Retail development plan in the Country over the years ahead.” said Enrico Preziosi, founder of Giochi Preziosi Group.


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