Gems & Jewellery News

senco: Senco becomes first Indian jewellery brand to join ONDC Network


Kolkata-based Senco Gold & Diamonds on Friday announced that it has become the first Indian jewellery brand to join Open Network for Digital Commerce (ONDC) Network.

Through this maiden integration, Senco Gold and Diamonds extensive catalogue will be available across various shopping apps within the expanding ONDC Network, facilitating smooth and efficient transactions.

The move will strengthen Senco’s presence across ONDC seller apps. “This collaboration will also align seamlessly with the company’s visionary commitment to the ‘Make in India’ initiative, thus strengthening its presence across the nation,” the company said in a press release.

“As pioneers in both product and technological innovation, we take pride in being early adopters of the ONDC Protocol. Through this ground-breaking collaboration, our goal is to establish numerous consumer touchpoints. Our passion lies in creating jewellery with exceptional craftsmanship and aesthetics that resonate with everyone, including the young upwardly mobile generation. We are confident that the strategic integration with the ONDC network will significantly enhance the accessibility of these meticulously crafted exquisite pieces to consumers nationwide, ensuring a seamless and enjoyable shopping experience,” said Suvankar Sen, MD & CEO, Senco Gold & Diamonds.

ONDC’s MD and CEO, T Koshy, said, “ONDC Network is built to enable all kinds of businesses to strengthen their reach to a bigger consumer market without any entry barriers. With a legacy brand like Senco Gold & Diamonds joining the Network, it will serve as a key addition to our fashion category. Consumers can now shop for some of the best diamond and gold jewellery directly from the ONDC Network.”

Saahil Goel, CEO and Co-Founder of Shiprocket, said, “As pioneers in ONDC network integration, Shiprocket is committed to fostering e-commerce for merchants across every corner of BHARAT. Notably, we anticipate a surge in deliveries from Rajasthan, projecting a frequency of one jewellery shipment every 4 seconds. Recognising the unique market dynamics, we believe in connecting brands, particularly those with rich heritage like Senco Gold & Diamonds, to their target audience. Our shared passion with Senco Gold & Diamonds lies in bridging the gap between brands and consumers, showcasing exceptional craftsmanship and aesthetics tailored for the mobile-first generation. In line with the nation’s pursuit of the India@100 dream, we are poised to accelerate growth by empowering the MSME sector with transformative avenues for consumer engagement. With ONDC integration, Shiprocket continues to pave the way for seamless connectivity and accessibility, ensuring that even the smallest businesses can thrive in the digital commerce landscape.”


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