Gems & Jewellery News

sencoverse: Senco Gold & Diamonds launches virtual showroom ‘Sencoverse’ on metaverse


Jewellery retailer Senco Gold & Diamonds has launched its first virtual showroom ‘Sencoverse’ on the metaverse. The company in a media release issued on Thursday said that it is India’s first virtual jewellery showroom on metaverse aimed at connecting with the new age customers to redefine their shopping by providing them with a more customized and seamless experience.

Sencoverse is a convergence of technology and artistry to bring the brand’s exquisite jewellery to life in the virtual realm. The initiative offers an end-to-end shopping experience to customers, from hassle-free browsing of the virtual showroom to selection of items to receiving the chosen pieces at their doorsteps.

Customers can access ‘Sencoverse’ from the comfort of their digital devices from anywhere by simply visiting and entering some basic information.

Suvankar Sen, MD & CEO of Senco Gold & Diamonds, said, “The launch of Sencoverse marks a significant leap in our digital transformation journey and our commitment to offer exceptional and hassle-free shopping experiences to our valued customers. We believe that the digitally savvy millennials and Gen Z shoppers are the future of retail, and we want to be at the forefront of providing them with the personalised and convenient shopping experiences they want and need. With Sencoverse, we are confident that they will embrace this innovative way of shopping. This initiative is not only a testament to our commitment to innovation but also a strategic move into the future of retail.”

Sencoverse offers an immersive, interactive, and gamified shopping experience. It allows customers to explore a meticulously designed virtual showroom, currently featuring a diverse collection of over 100 exquisite jewellery products. The showroom provides 360-degree views of jewellery items in stunning 3D detail, along with interactive features for zooming in on details and learning more about the products, enabling customers to experience the elegance of these finely crafted pieces in a whole new dimension. The showroom also has an integrated Try On feature.


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