Consumer Durables News

Sporting Events Market to growth by USD 90.42 Bn by 2026, Segmentation by Revenue Stream and Geography

NEW YORK, Nov. 8, 2022 /PRNewswire/ — Technavio has been monitoring the sporting events market, operating under the Consumer Discretionary industry. The report estimates the market to register an incremental growth of USD 90.42 billion, at a CAGR of 8.23% during the forecast period. 26% of the growth will originate from Europe.

Technavio has announced its latest market research report titled Global Sporting Events Market 2022-2026

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. Request Free sample report.

Parent Market Analysis

Technavio categorizes the global sporting events market as a part of the global leisure products market within the global household durables market. The parent market, the global leisure products market, covers a variety of categories, including sports equipment, musical instruments, camping equipment, recreational vehicles, bicycles, toys, and other consumer-oriented games.

Technavio calculates the global household durables market size based on combined revenues generated by manufacturers of household durables, including consumer electronics, home furnishings, homebuilding products, household appliances, houseware and specialties, and leisure products. to know more about the levels of growth of the market throughout the forecast period, Download a free sample.

Sporting Events Market Value Chain Analysis

The Value Chain data provides a comprehensive understanding of product insight and profit, as well as the optimization and evaluation of business strategy. The players across the value chain include selective data and analysis from entire research findings as per the scope of the report.

The value chain of the global household durables market includes the following core components:

  • Inputs

  • Inbound logistics

  • Operations

  • Outbound logistics

  • Marketing and sales

  • Service

  • Support activities

  • Innovation

To unlock information about vendor drive costs and customer service Buy Sample Report.

Sporting Events Market 2022-2026: Segmentation

Based on geographic segmentation, 26% of the market growth to originated from Europe during the forecast period. In addition sponsorships category led the growth under the revenue stream segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the superfood powders market size.

  • Revenue stream

  • Event type

  • Geography

Sporting Events Market 2022-2026: Scope

Technavio presents a detailed picture of the market through study, synthesis, and summation of data from multiple sources. The sporting events market report covers the following areas:

The increased spending on sports sponsorships is a major element driving the growth of the global sporting events market. This is owing to the global success of many sporting leagues. Thus, increased sports sponsorship spending will enhance sponsorship revenue, driving the expansion of the market in focus during the projection period.

Sporting Events Market 2022-2026: Key Highlights

  • CAGR of the market during the forecast period 2022-2026

  • Detailed information on factors that will assist sporting events market growth during the next five years

  • Estimation of the sporting events market size and its contribution to the parent market

  • Predictions on upcoming trends and changes in consumer behavior

  • The growth of the sporting events market

  • Analysis of the market’s competitive landscape and detailed information on vendors

  • Comprehensive details of factors that will challenge the growth of the sporting events market, vendors

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Sporting Events Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 8.23%

Market growth 2022-2026

$90.42 billion

Market structure


YoY growth (%)


Regional analysis

Europe, North America, APAC, Middle East and Africa, and South America

Performing market contribution

Europe at 26%

Key consumer countries

US, Canada, China, UK, and Germany

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Ace Ticket Worldwide Inc., adidas AG, Live Nation Entertainment Inc., Nike Inc., Platinium Group SAM, SearGeek Inc, TEG Pty Ltd., The Walt Disney Co., Ticket City Inc., LLC, TickPick LLC, TiqIQ LLC, and Viagogo Entertainment Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Contents:

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Five Forces Analysis

5 Market Segmentation by Revenue Stream

6 Market Segmentation by Event Type

7 Customer Landscape

8 Geographic Landscape

9 Drivers, Challenges, and Trends

10 Vendor Landscape

11 Vendor Analysis

12 Appendix

  • The increasing number of sports events is expected to drive the growth of the primary ticket segment during the forecast period. For instance, the success of the Indian Premier League (IPL), which is a T20 cricket league, has led to the launch of similar leagues for various other sports, such as soccer, kabaddi, badminton, basketball, and wrestling, in India. Online platforms, such as social media, have allowed organizers to increase awareness of their events. They also allow them to track cookies, which gather data about customer preferences and use them for analytics. Thus, event organizers can reach out to their target audience by providing customized offerings.

  • A major factor contributing to the growth of the global secondary ticket market is the availability of a limited number of tickets for various live events due to the stipulated number of seats in a venue. This is mainly observed in popular sporting events, such as the Super Bowl. The Super Bowl is the most followed sports event in the US. The increasing number of live performances and tours by artists and their expanding fan base are also propelling the adoption of secondary tickets across the world. Customers buy secondary tickets due to the unavailability of tickets through primary sources, i.e., when the primary tickets are sold out. Secondary ticket platforms allow customers to sell tickets online if they are unable to attend an event. Such flexibility in transacting tickets presents a unique value proposition to customers.


About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


Technavio Research
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Global Sporting Events Market 2022-2026

Global Sporting Events Market 2022-2026



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