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Star Sports on-boards 18 sponsors, Marketing & Advertising News, ET BrandEquity


IPL Trophy. (BCCI/IPL Photo)
IPL Trophy. (BCCI/IPL Photo)

Star Sports, the official broadcaster of the Vivo IPL 2021, has announced that it has roped in 18 sponsors and over 100 advertisers across multiple brand categories, days ahead of the commencement of the league.

The 18 sponsors on-board for the 2021 edition are Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, Association of Mutual Funds in India (AMFI), Frooti, Asian Paints, Thums Up, Vodafone-Idea, Mondelez, Amazon Prime, Groww, Cred, Garnier Men, and Havells.

The categories of advertisers include ed-tech, fantasy sports, beverages, pay wallets, home décor, auto, telecom, consumer durables, FMCG, financial services amongst others.

Anil Jayaraj, executive vice president, Star Sports, said, “Vivo IPL on Star Sports has established itself as a marquee marketing platform, and the interest among advertisers has only grown with each passing year. We have been associating and providing sponsors with customised and innovative solutions that drive high impact and engagement.”

Also read: A family ritual or love for cricket: What makes Indian women watch IPL?


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