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Atlanta, Dallas and Las Vegas – Suppliers making their plans for the U.S. winter markets as the economy is bracing for a potential recession to hit sometime in early to mid-2023.
Many are proceeding with caution – and price-sensitive products. The new dance for 2023 is simple: Two steps forward, one step back. Call it the Tempered Tango.
At the markets in Dallas, Atlanta and Las Vegas next month, suppliers are arming themselves with innovative products that are affordably priced, performance-driven, value-packed and designed to inspire a trip to the checkout counter.
“As we enter the new year, consumer confidence will be shaky due to the economic landscape and concerns about a recession,” observed Rebecca Lord, marketing specialist, Malouf. “[Shoppers] will be more selective with where they are allocating their spending.”
The utility bedding company is reacting with a continued investment in technologies and materials that will appeal to sustainably conscious consumers as well as new cooling technologies and product categories that enhance the overall sleep experience. Plus, Malouf is adding 6,000 square feet to its showroom at the Las Vegas Market to better showcase its tri-brand focus: Malouf, Salt Flat, and Weekender.
Rizzy Home also expects 2023 to be “a difficult year,” warned Larry Hedrick, VP business development.
This forecast begs for “products with perceived value, he continued. Rizzy Home’s interpretation includes “wool-hybrid” collections – or powerloomed rugs that are hand finished to mimic hand knotted rugs – and new synthetic “recycled hybrids” that boast a soft hand, fresh new colors and creative designs.
At the same time, the company is investing in its fleet of manufacturing facilities in India with various upgrades aimed at enhancing its product development capabilities.
Innovations that do double duty solving issues for consumers while averting supply chain delays and production cost increases for the product manufacturer are on the rise.
“Reimagined textiles” made from recycled plastic bottles and recycled cotton is Siscovers’ answer to that for 2023, said LeeAnne Harris, vice president of marketing.
Dubbed Redeem, the new USA-made fabrics are eco-friendly, free of the industrial chemical BPA, and require less energy to produce. The initial offering spans 16 styles available in eight solids and eight coordinating stripes.
Bedding and accessories house Amity Home has come up with its own alternative looks that hew to the company’s natural-fiber, casual and comfortable aesthetic.
“As the market puts on the brakes and many have more inventory dollars tied up than they would like, our customers have been more conscious about price than in recent years,” said explained Susan Lynch Scranton, design director. “We have developed several new programs in cotton that have the look of linen with a more moderate price point.”
Material – ”from material quality to material care to materials that have gone through less manipulation” – dictates Jaipur Living’s product strategy.
CEO Asha Chaudhary elaborated: “Fibers that are naturally regenerative, such as jute, sisal, and wool, as well as entirely natural materials like undyed wool are a staple in key collections.”
The company has timed the grand opening of its Jaipur Living Studio with the Atlanta Market. The new space is located at company headquarters in Acworth, Ga., just north of Atlanta.
“We see this space as the next evolution of our brand—connecting interior design partners with our artisans in India, telling the stories of the hands who make our product, offering a creative space for local and visiting designers to dream and plan, and presenting the opportunity for designers and their clients to see, touch, and feel our product assortment,” Chaudhary said.
Focusing on the strengths of its sources while acclimating business to macro shifts is the approach being taken by luxury linens brand TL at Home. The company’s basic bedding inserts center on ethically sourced domestically produced duvets and pillows, and its all-natural cotton and linen bedding lines rely on its longtime partner mills in Portugal.
“The evolution of the TL collection starts with what each factory excels in,” explained Shari Kline, creative director and owner. “Once I can identify that, I can take what they are doing and adapt it for my TL audience in a way that makes sense for me. For example, this season, I saw a tabletop collection that I just fell in love with. I don’t have an audience for tabletop, so I’ve adapted the components I loved and turned it into a new stocked duvet-and-shams collection, Nico, in two colors and at a great price point.”
Detecting buyers’ increasing sensitivity to global impacts on home textiles, fashion bedding company Hi-End Accents is expanding its supplier base “outside of our historical core in Asia,” explained president Cynthia Zheng, “to Central America and other parts of the world with high-quality products…Buyers are increasingly becoming more cognizant of the raw material sourcing.”
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