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tata: As carmakers rush to build software on wheels, Pune-based KPIT pips Tata Tech in service revenue



Following the footsteps of Tesla, traditional automakers have taken the wheel for building the software stack for New Age cars. The prime beneficiary of this trend has been KPIT Technologies and Tata Technologies. However, in the first half of FY24, KPIT edged past Tata Technologies in transportation service revenue. Here’s how.

Call it the convergence of mechanical and electronic worlds. And in March 2015, Elon Musk had made it clear in as many words. Model S is not a car but a ‘sophisticated computer on wheels’, he had said. While many saw this as a threat to traditional carmakers, the New Age cars created a big-ticket business opportunity for outsourced engineering R&D (ER&D) companies years later. So much so that in the last one year, ER&D companies have

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