tata: Product, placement, pricing: How Nexon helped Tata Motors turn a corner and zoom ahead.

When the concept version of its first compact SUV Nexon was unveiled at Auto Expo 2014, Tata Motors was desperate to reinvent itself as a futuristic carmaker. But it wasn’t going to be easy since the company was grappling with a reputation problem as several user forums were flooded with complaints of reliability issues, poor NVH (noise, vibration, and harshness) levels, and uneven panel gaps in its vehicles. A-decade-and-a-half since its foray