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Lenzing, Austria – Lenzing’s Tencel brand is rolling out an action-oriented social media campaign, #checkwhatsgood.
As part of a month-long celebrate of Earth Day, the campaign aims to bring attention to sustainable fashion and purchase habits alongside a variety of global and regional brands, designers and influencers. In addition, Tencel will continue its partnership with One Tree Planted for the third consecutive year and develop new partnerships with NGOs to drive consumer actions.
The #checkwhatsgood campaign on social media is designed to encourage consumers to join the environmental responsible movement by making smart choices in textile purchases. One of the campaign’s main goals is to highlight the Tencel logo as a mark of conscious design.
The campaign will include Instagram filters, pop quizzes and surprise influencer engagements. The Instagram campaign kicked off on April 1, inviting users to share photos and videos of what exactly is good for the planet and fashion industry.
Lenzing is also supporting various Earth Month activities regionally. In the U.S, Lenzing has supported the planting of more than 26,000 trees through partnership with One Tree Planted, a charity that helps global reforestation efforts. To reaffirm Lenzing’s commitment, Tencel will initiate the planting of 10,000 trees.
The fiber manufacturer is also partnering with Lindungi Hutan, an NGO from Indonesia that focuses on website crowdfunding for planting trees, reforestation and one of the platforms that aim to save Indonesia from deforestation. The partnership will feature a campaign to drive donation for tree-planting in Indonesia.
In addition, the company is joining forces with Fashion Revolution Japan to conduct educational panel discussion and interactive workshops for consumers. In Europe, Lenzing will partner with DripbyDrip, an NGO from Germany committed to tackling water issues in the fashion and textile industry. DripbyDrip will introduce an educational program to showcase how high water consumption and subsequent waste can be in manufacturing garments and highlight ways to reduce one’s water footprint.
To championing sustainability on a personal level, Lenzing is developing a seven-day weekly checklist for followers to learn how to reduce their carbon footprint and make the world a better place from the safety of their homes. The manual will highlight accomplishable little changes, including how and where to choose sustainable wear.
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