Auto Components News

The Jimny debacle: What went wrong with Maruti’s Mahindra Thar rival



In January, wholesale numbers for the Jimny came in at just 163 units, against Thar’s 6,059. High pricing, gaps in product positioning, or too much Japanese interference – how did Maruti lose the plot on Jimny?

“Never turn back.” This was the brand promise Maruti Suzuki made to its customers when it launched Jimny in India in the summer of 2023. Eight months later, the whispers around Jimny’s fate are becoming louder – has the globally successful 4×4 off-roader failed miserably in India? Will it be forced to turn back? The numbers clearly show that Jimny has tanked in India. After a much-hyped launch in June 2023, its wholesale numbers in January 2024

  • SAVE

Uh-oh! This is an exclusive story available for selected readers only.

Worry not. You’re just a step away.

Why ?

  • Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors

  • Stock analysis. Market Research. Industry Trends on 4000+ Stocks

  • Clean experience with
    Minimal Ads

  • Comment & Engage with ET Prime community

  • Exclusive invites to Virtual Events with Industry Leaders

  • A trusted team of Journalists & Analysts who can best filter signal from noise

  • ​Get 1 Year Complimentary Subscription of TOI+ worth Rs.799/-​


Source link