tommy hilfiger: International brands return to local apparel makers after four months

Global brands like Guess, Tommy Hilfiger, Zara, Mango, H&M and others have started sending enquiries and placing orders, though in lower quantities compared to last fiscal, with the Indian apparel manufacturers after a gap of four months.

Apparel manufacturers from Tiruppur said brands are keen to buy garments in the price range of $5-$7 and are shying away from fashionable items.

“The apparel exporters are witnessing some movement in the US and Europe unlike the previous months. A clearer picture on order position will emerge in March and April,” said Narendra Goenka, MD of Texport Industries and chairman of Apparel Export Promotion Council.