[ad_1]
Lux Industries Ltd., Kolkata is planning to enter the kids segment in a big way!
Having a turnover of Rs. 2,300 crore in 2021-22, the company is expecting around 12 per cent growth and may touch Rs. 2,600 crore in the current financial.
Saket Todi, ED of the company,has said that there is no national brand catering to the kids’ innerwear market and so there is a huge potential to grow the segment.
During a press conference, he said that the company is diversifying into the kids segment as there are no pan-India players in this market.
The company, known for men’s innerwear segment, is looking at growing the women’s range to diversify its portfolio.
Recently it invested Rs. 120 crore for setting up a new manufacturing unit in West Bengal,which is expected to commence production this year.
Lux Industries has also roped in cricketer Sourav Ganguly as the brand ambassador of Lux Cozi and is hopeful of making Lux Cozi a Rs. 1,000 crore brand in the next three years.
The company is bullish about the growth in mid premium to premium brand Lux Cozi and through this collaboration with Sourav Ganguly, it aims to create a deeper connect with its consumers.
[ad_2]
Source link
