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valentines day: This Valentine’s Day, money is indeed buying them love



Money can’t buy love? Maybe, but it does help make your partner feel special, if robust luxury goods sales and hotel bookings ahead of Valentine’s Day are any indication.

Properties such as The Oberoi Udaivilas and Fairmont Jaipur have no rooms available for February 14, as per Booking.com.

Rajesh Namby, general manager of Raffles Udaipur, said the hotel has seen a “remarkable” surge in bookings and expects a 22-27% revenue growth with an increase in average daily rates around Valentine’s Day.

Pushpa Bector, business head for DLF Retail, which runs luxury malls such as the DLF Emporio and The Chanakya in Delhi, said several young Indians, especially millennials, seem set to splurge on quality luxury brands for their loved ones this Valentine’s Day.

“We are anticipating a significant increase in sales compared to last year. There is a strong uptick in sales for luxury brands centred around watches, branded jewellery and items such as designer handbags this Valentine’s Day,” she said. “Notably, there is also an increased focus on indulgent experiences, and F&B (food and beverages) has emerged as the most sought-after category this year.”

Luxury sales of both pre-owned and new products have grown 40-50% year-on-year forLuxepolis, an online marketplace for certified pre-owned and discounted new luxury goods, said its founder Vijay KG. “Handbag sales are certainly on the rise,” he said. While consumer favourites such as Toblerone, Ferrero and Hershey’s continue to be in demand, premium and luxury chocolate brands such as Venchi have seen an increase in sales, said Karan Ahuja, co-CEO, CocoCart.

Venchi chocolates are priced at Rs 7,295 for an 800 gram bar and can go up to Rs 64,500 for a 54 assorted chocolate cigars box.

Shalabh Arora, director of marketing at Four Seasons Bengaluru, said the hotel has seen a 20% jump in bookings for Valentine’s Day packages, which include rooms, spa treatments and F&B offerings.

The suite rate for the ‘Just The Two of Us’ package at the hotel – which includes breakfast and dinner besides Valentine’s Day décor in the room – starts at Rs 87,000 per night for two. The suite rate for the ‘Plan a romantic getaway’ package, which comes with additional offerings such as a local pick and drop in a luxury vehicle and a 90-minute couple spa treatment, starts at Rs 1,05,000 per night for two.

Luxury brands at the UB City Mall in Bengaluru are treating their loyal customers with champagne, besides curating love themed desserts and hosting live sessions with the pastry chef.

“Sales of luxury products at UB City have shown a notable increase compared to the previous year. We have noticed a significant uptick in consumer interest and spending on luxury items, particularly those tailored for Valentine’s Day,” said Uzma Irfan, director, UB City. “Luxury brands have become more engagement driven and want to celebrate occasions with this new generation of luxury buyers by being experience-oriented and doing invites-only events.”

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