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As a part of the partnership, Yobee will allow IIFL Securities’ customers to access the Tradebox application within the IIFL app and web. Additionally, customers can also begin their trading journey from the Tradebox website using the “Login with IIFL Securities” feature.
“With Tradebox, Yobee is streamlining systematic trading to match the simplicity of mutual fund investments. It transforms complex trading into an easy, user-friendly experience, therefore enabling everyone to act on weekly and monthly wealth creation opportunities,” Yobee’s co-founder and CEO Salil Mathur said.
Founded in 2019 by capital market professionals, Salil Mathur and Chella Ram, Yobee is in fintech building products for the capital market industry. Yobee is backed by Dheeraj Jain, Founder of Redcliffe LifeTech; Ruchirans Jaipuria, MD at Jaipuria Group; Shashidhar Jayaraman, Founder of PE firm Ask Pravi; Chetan Mathur, ex-Director Pepsi.
IIFL Securities is also creating its own IIFL branded Tradeboxes, which will be accessible through Yobee’s app exclusive to IIFL customers and the integration of the new product with IIFL Securities’ infrastructure will provide customers a seamless trading experience, it said in a statement.
“Tradebox can be a game-changing product for capital markets as it’ll enable investors & traders to use systematic trading as a new asset class to diversify and improve their portfolio,” said IIFL group’s managing director R Venkataraman.
With professionally created short-term baskets based on expert analysis and research, the product offers a systematic and disciplined approach to trading with one-click features and traders and investors can take advantage of short-term wealth creation opportunities.Another benefit is the flexibility it gives traders and investors over their money where they can choose to invest in a Tradebox or withdraw their funds anytime they want.
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