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Zagreb Culture of Tourism Project Continues Involving City’s Youth


May the 21st, 2022 – The Zagreb Culture of Tourism project is continuing to involve the capital city’s youth with the systematic education of high school students.

As Poslovni Dnevnik writes, the Tourist Board of the City of Zagreb (TZGZ) in cooperation with the City Office for Education, Sport and Youth is once again implementing the Zagreb Culture of Tourism project. This is a project where the systematic education of high school students, for whom tourism and hospitality are not primary subjects, seeks to raise their awareness of their own city and introduce young people to the tourist, cultural and natural potential of Zagreb.

This year, six schools participated in the Zagreb Culture of Tourism project, and the final presentation of the project will be held on Monday, May the 23rd, 2022, at 11:00 at the Zagreb Dance Centre at Ilica 10.

“We’re very proud of all the students who are researching the touristic side of the city within this project and considering the possibilities of evaluating the existing tourist offer, as well as the development of a new one. In this way, students have the opportunity to get to know their city from a slightly different perspective and give their own views and ideas for the City of Zagreb as a tourist destination.

The Zagreb Culture of Tourism project seeks to involve young people in programmes to preserve ethnological, historical and cultural heritage, protect the environment, and raise the level of hospitality and create a welcoming climate, which should leave a mark on Zagreb’s tourism and, in general, development of Zagreb,” said Martina Bienenfeld, the director of the Zagreb Tourist Board.

It’s worth noting that the Zagreb Culture of Tourism project is a project that the Tourist Board started way back in the academic year of 2010/2011. Every year, during a one-semester extracurricular activity, students from selected Zagreb high schools have the task, in agreement with project managers, to design and implement projects with a tourism theme, which they then present publicly.

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