“So far the indicators are good in terms of demand sustaining at high levels, although the additional moves that we were getting from pent-up demand and low channel inventory that have subdued,” Chandra told PTI.
He was responding to a query on the outlook of passenger vehicles sales in India in 2023-24.
In the last five to six months, Chandra said two factors — pent-up demand and low channel inventory, were really driving the demand for the industry.
“(Now) these two factors have gone but the key factor, which is the monthly demand that we generate, the flow of customers has sustained at a very healthy level, which is good enough to sustain a retail ability of about 3,10,000 a month (industry wise),” he added.
Chandra further said, “Especially in the SUV segment, we are seeing a growth, which is significantly higher, as compared to where the industry growth will be. On the entry side, there has been a slight pressure that is what we see.”
The growth in the SUV segment has been driven at “a very high pace” by both upgraders and first time buyers opting for such vehicles, he added. In terms of volumes, he said, “Just two years back, we were talking about 2.7 million to 3 million (units for the) industry. It has gone up to 3.9 million (last year). Even if it sustains at a 4.1 million level (this year) it’s very healthy, it should help the industry a lot.”
Chandra, however, added that the “unprecedented” growth of about 27 per cent that industry witnessed last year “will moderate a bit”.
For Tata Motors, he said the idea would be to sustain the segments where it is present — hatchback and sedans, “and new nameplate additions should come in the SUVs. That will be the focus”.
The company’s share of SUVs to its total passenger vehicle sales is at around 66 per cent as compared to 43 per cent of the industry, he said, adding, it would grow even further with the launch of Curvv and Sierra, which would be launched in the market in 2024 and 2025, respectively.
On electric vehicles, Chandra said Tata Motors has witnessed exponential growth in the last five years to 50,000 units last fiscal from around 500 units in FY19
“The growth journey has been exponential. Now we are on a higher base…the multiples might moderate from three-four times to lower levels, but of course the aspiration would be to be as close to 100,000 (units),” he noted.
On the newly launched CNG version of the company’s premium hatchback Altroz iCNG, he said the company has addressed one of the most important hurdles faced by CNG models, which is the compromise in the boot space due to the placement of the fuel cylinder, with its twin cylinder technology.
Besides, the Altroz iCNG has been provided with good engine performance and premium features like voice command operated sunroof, he added
When asked about sales expectations from the new car, he said Tata Motors experienced CNG penetration ranged anywhere between 30 per cent to 50 per cent in its two models Tiago and Tigor, which also have the twin cylinder technology.
“Therefore, we expect that initially it might start with 30 per cent penetration and hopefully with greater awareness of this car (Altroz iCNG) being a no-compromise CNG car, as the awareness will increase, I think the demand will continue to grow,” Chandra said.
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