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‘The Archies’ sustainable merchandise launched by UNIREC, in partnership with Netflix



UNIREC, one of India’s pioneering sustainable fashion brands, has partnered with Netflix to obtain the official rights for producing merchandise for the movie ‘The Archies’. The movie was released on Netflix on December 7th. UNIREC’s merchandise will be crafted using sustainable fabrics, and initiative and the company has also pledged to plant a tree for every garment sold.

All UNIREC garments are made from recycled plastic bottles or RPET fabric. The designs of ‘The Archies’ merchandise are centered around various elements of the film’s plot, including the band and its members, the company said.

In line with UNIREC’s commitment to sustainability, all garments in the collection are made from recycled plastic bottles or RPET fabric. The brand has also developed innovative fabrics suitable for the Indian climate. The ‘The Archies’ merchandise collection features all-weather round neck T-shirts and hoodies, which are crafted from a blend of cotton and RPET fabric.

UNIREC’s official website will be the primary platform for purchasing the T-shirts and hoodies, with prices starting at Rs 999 for T-shirts and Rs 1999 for hoodies. The collection will subsequently be made available on leading marketplaces and offline stores.

On the ‘The Archies’ merchandise, Kapil Bhatia, CEO & Founder of UNIREC, said, “We are thrilled to launch this collection and hope that it resonates with everyone. By offering this collection, we aim to raise awareness among a growing number of individuals, particularly the youth, and work towards creating a sustainable world for a better future.”

UNIREC has also partnered with an NGO called Global Vikas Trust, which focuses on the rural economy and environment. For every garment sold, UNIREC will plant a tree through this initiative in Marathwada, Maharashtra. Over the past 18 months, UNIREC has sold over 25,000 garments made from recycled PET bottles. This translates to the recycling of 300,000 PET bottles, a reduction of over 100 tonnes of carbon emissions, and the recycling of 6000 kilograms of plastic bottles, the company said. Currently, the brand sells its products through e-commerce platforms such as Amazon, Myntra, and LBB.On Tuesday, a star-studded premiere for ‘The Archies’ was held at the Nita Mukesh Ambani Cultural Centre (NMACC) in Mumbai. Shah Rukh Khan’s daughter Suhana Khan is making her debut in the Zoya Akhtar-directed movie, along with megastar Amitabh Bachchan’s grandson Agastya Nanda.



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