FAQ’S

No, I am an independent marketing and communications consultant. I can help with general B2B marketing consulting and brand & communications strategy, and can help guide the implementation as makes sense.

I am in Mumbai. I can work on-site in Mumbai, suburbs or nearby cities, otherwise I mostly serve clients virtually.

Most of the services I provide can be managed remotely with phone/email, zoom, google meet and Google Drive. If the scope of your work requires significant face time (e.g. to lead your marketing team temporarily or to interact regularly with your staff), I am available to travel to the client site for an extra fee. Virtual resources are not for everyone and do not make sense for some assignments — if my value proposition appeals to you, we can talk it through to see if the virtual option can work.

I can help coordinate and oversee that work with subcontractors or an agency partner if you need someone who knows what they’re doing to guide the ship. If not, this is a good example of where you may want to hire a specialist directly. My value is general guidance, organization and oversight of your marketing and communications strategy and plan. I offer consulting in the more traditional sense, although I can also do tactical work such as create content that requires strong business acumen (e.g. case studies, sales or executive presentations, explainer videos, etc.).

My favorite assignment is to help a new or growing company figure out their Brand Strategy, i.e. what they stand for; how they want to be perceived; who they are; their unique value; their voice; their look; their message. My another favourite is Marketing Communication, i.e. communication strategy, positioning, value proposition and developing marketing communication program.

If you are an “idea” person, know exactly what you want for your Marketing and simply need a person to execute, I’m probably not the best resource for you. I am a B2B marketing strategist and consultant, so when you already know what you want it’s often better to hire a general contractor or specialist who can “take an order” and implement it according to your specifications.

It depends on the scope-of-work. My speed and focus on the practicalities separate me from the rest, so you can be sure I will reduce unnecessary processes and documentation that slow things down. By cutting to the chase and focusing on what’s most valuable to the outcome you will be able to keep consulting costs down and get a good return of investment.

I am extremely transparent about my marketing consulting fees and keep a log of everything I spend time on so you know exactly where your money is going. Having spent years hiring outsource partners I know what you want to know, therefore transparency and “keeping it real” are a huge part of my value proposition.

My experience is that much of the marketing work that needs to get done doesn’t because decision makers: a) can’t make up their mind, b) are not convinced of the value or are not quite sure what to do, or c) do not give clear direction or proper guidance and support to worker bees as things get moving. As a marketing coach I can be available on demand and as needed for burning questions, to help flush out an idea or break down a barrier by simply talking and emailing. Having a thought-partner on call may help crystallize concepts quicker and accelerate decision-making and execution, and therefore produce results and ROI.

Strategic content is critical if you want to get leads from your website, enable sales teams, build customer loyalty and engage employees. I can give you a strategy, guidance and structure that ensures good returns. I am also a good storyteller and project leader and can create narrative content that conveys your value proposition in an interesting way- e.g. case studies, customer-facing or executive presentations, explainer videos, etc.. I can also help with Internal Communications.

I consider social media in two buckets: 1) as part of the marketing planning, to determine how/if/when it fits as a lever to drive business, and getting it set up or “kick-started”; and 2) as part of the content management workload, i.e. day-to-day management of social media activity. I can help with both, but I consider determining the role and opportunity of social media different from managing an active social media plan.

Yes, as a marketing consultant my specialty is to apply proven methodologies and processes used by the big brands to get to “the story”. I streamline them so that you get effective results at a fraction of the cost. Download my brochure to see a general example of what you can expect. Or visit this blog post for more context.

When it comes time to execute your plan, I can provide coaching or temporary leadership to oversee the work with specialists on your team or an agency partner. I can also help with writing and content development and in some cases, I can hire my own team of virtual freelancers to help with implementation. I can also give consultation on how to organize and manage your staffing model (for both in-house and outsourced talent) so you get the best bang for your buck.

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